Property Auctions in London: What You Need to Know

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Written By Freddie Smith

Freddie Smith, a seasoned real estate advisor, specializes in guiding first-time buyers through the complexities of London's property market. With a talent for simplifying financial and legal jargon, Freddie offers clear, actionable advice. His insights into market trends and buyer strategies make them an invaluable guide for anyone embarking on their first property purchase in London.

Investing in property is a tantalizing opportunity to expand one’s wealth portfolio. Homeowners in London have experienced this dynamic first-hand in recent years, as the area has experienced an unprecedented surge of urban renovation, growth, and improvement. From bustling business districts to sleek and modern student accommodations, the potential London has to offer the investor is dizzying. Property auctions are another option for those looking to break into the market, providing a unique chance to get in on the action for a fraction of what retail property is going for.

With property auctions in London, investors have the opportunity to win one of many residential or commercial properties up for sale at a fraction of their market value. To get started, however, it is wise to do some research into the area to ensure you are comfortable with the neighbourhood – after all, you are investing in bricks and mortar. You should also ensure there is a resale or longer-term rental potential for the property. Additionally, familiarize yourself with auction processes and make sure you know exactly how much you are willing to spend.

Unpacking the London Housing Market

London’s housing market is complex, with a myriad of factors guiding both demand and supply. Despite a crisis in housing affordability, London remains a hot spot to invest in, with a booming economy and a sterling reputation as a global financial centre. Recent market trends have shown that buying and renting property in London is still highly sought-after.


While house prices vary across the boroughs, ultra-high prices continue to be the norm. According to research conducted by the Office for National Statistics, the average price of property in England and Wales stands at £229,000 but the average price of London property is almost double that at £494,000. For prospective buyers, this can make it a daunting endeavor to purchase in the capital.

Demand and Supply

The demand for housing in London—especially in the more desirable boroughs—has consistently outstripped the supply over the past few decades. This phenomenon has been exacerbated by ongoing regeneration of inner London boroughs, resulting in gentrification, as landlords push out existing tenants in favor of higher rents and greater property values. As a result, an increasing number of prospective buyers are instead opting for rental properties in order to avoid the prohibitive costs of buying in London.

Despite the current landscape, London’s property market continues to evolve. With the potential of Brexit on the horizon, it is hard to predict what tomorrow brings for buyers, renters, and landlords. One thing is certain— whoever wishes to take a piece of London’s booming real estate market needs to be aware of the opportunities and risks that come with it.

The Benefits of Property Auctions in London

Property auctions are a growing trend in London, providing a transformative approach for investors to purchase real estate. Auctions offer a transparent and efficient process, one which often presents lower prices than traditional sales. As a result, investors can purchase property for residential or commercial rental at potentially attractive prices. With expert guidance, it can be easier than ever to acquire property through auctions.

The ability to be able to physically attend the auction and inspect the property yourself is highly advantageous. The inspection should be thorough, as the nature of an auction means there is no responsibility for the seller to disclose any negative aspects or problems with a property, and you should be aware that no warranty comes with a property purchased at auction. Most auction houses will also provide an online catalogue and details about the property, including estimated sale price, reserve price and any legal documents, to help you make an informed decision.

It is also beneficial to consider the method of payment prior to attending the auction, as both online and physical auctions usually require the balance of the purchase price to be paid at the fall of the hammer. You should also be aware of any extra fees or costs you may face, such as legal fees and additional taxes, before submitting your bid. A successful bid will also require you to exchange contracts of sale with the seller, and most banks and financial institutions require a deposit of 10% of the purchase price.

For those new to auctions, by taking the time to research the market, attending auctions and speaking to experienced agents, you will be well-placed to make the right decision when investing in London property. With a range of methods available to purchase property, property auctions remain an important channel of real estate investment, and with the right advice, one that often yields significant rewards.

Things to Bear in Mind Before Attending an Auction

  • Always conduct thorough inspection of the property prior to bidding at auction
  • Awareness of the relevant payment method for the auction
  • Ensure you understand the extra fees or costs that may be reached in the process
  • Make sure to exchange contracts of sale with the seller after a successful bid
  • Research the market and attend auctions to get a better understanding of the process
  • Speak to experienced agents who can offer valuable advice

Navigating the Property Auction Process

Attending a property auction requires diligence, since market trends can change on a mite’s notice. Thus, it is hugely important to have a solid investment strategy. Doing extensive research on potential properties, attending auctions as an observer so as to gain invaluable insight, and carefully calculating a budget are absolutely essential steps. Benefiting from the expertise of experienced auctioneers can be a gigantic boon in this endeavor; they can offer guidance throughout the entire process, including researching properties, performing due diligence, participating in the bidding process, and handling the sale. It is pivotal to acquaint yourself with the dos and don’ts of the auction domain.


In-depth research is of paramount importance to successfully navigate the Property Auction process. Train yourself to look beyond the initial price of the property; scrutinize the data regarding energy efficiency, location, neighborhood, street quality, taxes and charges, etc. Researching past sales in the area is beneficial for predicting the estimated value of the target property, or for understanding the prices of comparable properties. Additionally, it is prudent to gather information from auctioneers, who can supply valuable information regarding trends in the market and the perfect timing for a bid.


An auction only works if you are well aware of your limitation, and this applies to your budget as well. If the price goes beyond your set budget, it is wise to relinquish the bid. Thus, it is important to have a very clear budget in mind. Additionally, be sure to factor in additional costs such as barrister’s fees and survey fees, which should be taken into account while setting your budget. Lastly, it’s also wise to have some wiggle room to increase your bid. A classic mistake that many bidders make is to proceed without a budget, allowing themselves to be swept away by the emotive nature of an auction, causing them to overspend.

Property auctions in London are the ultimate gateway to successful real estate investment. For those who take the plunge and make a commitment, the rewards can be great. The attractive and competitive environment of an auction allows for investors to acquire assets for considerably less than their value, and sometimes get a fantastic deal. With the right preparation, a savvy investor can assemble a powerful portfolio of properties and ease their transition into the real estate industry. Furthermore, having a team of trusted advisors and a reliable strategy can increase the chance of success and safeguard against unforeseen risks.

The first steps to being a successful investor in London’s property auctions are doing the research, assembling a network of experts, and obtain financing. Researching the existing real estate market in London, familiarizing with the legalities and procedures of auctions, and finding the best opportunities is the key to making a successful bid. Surrounding yourself with knowledgeable advisors, such as a solicitor or a specialist agency, can be a huge asset as they can guide you through the process and provide expertise in the bidding process. Lastly, having the proper funds and liquidity to embark on a real estate journey is essential as it comes with inevitable monetary risks and investments.

Freddie Smith